In his book “Start With Why” (2009) author Simon Sinek indeed starts with WHY? This involves questions like: what is your goal, what makes you tick, what do you believe in? Read “Why you remain faithful to great leaders”.
Answering such questions for an organization is a case for management. And for Brightlands Chemelot Campus, management has captured the answers to those questions in three statements: mission, vision, and ambition.
What is – in addition to viability – the higher purpose of the campus, or: why is the campus developed? This is laid down in the mission statement for Brightlands Chemelot Campus:
Contribute to global challenges by strengthening the regional knowledge economy and manufacturing industries, the international competitiveness, and the innovation ability, as well as the growth of direct and indirect employment. For that we create an environment where people can excel.Vision
The next question is how this higher goal should be achieved, i.e., in what direction will the campus develop (qualitatively), what will happen there? This is the vision statement:
Brightlands Chemelot Campus is internationally recognized as the place to be, where the combination of unique knowledge of our people in the fields of performance materials and chemicals leads to global breakthroughs and solutions in the fields of sustainability and health.Ambition
To concretize this mission and vision, to quantify these and to get the necessary focus, an ambition was issued:
The realization of a worldwide reputation of Brightlands Chemelot Campus as an open innovation ecosystem for top talent and top industry, with 2,900 knowledge workers and 1,000 students in 2023.Towards achievement
In an analysis by Buck Consultants International, commissioned by the Dutch Ministry of Economic Affairs, four core elements of a campus are distinguished: *
- Physical location with high-value proposition regarding housing & facilities
- Focus on R&D and/or knowledge-intensive activities
- Presence of explicit expertise
- Active open innovation.
1. Physical location with high-value proposition regarding housing & facilities
- Good real estate: office space, laboratories, small production halls, classrooms, public acilities, etc.
- Enabling technologies, advanced analytical equipment for research into materials
- Pilot and mini plants.
- Aachen-Maastricht Institute for Biobased Materials (AMIBM): research into plants as direct sources of chemicals and materials, read “Friend of Plants” or go to www.amibm.org
- Chemelot InSciTe: research into biomedical materials and bio-based building blocks for materials, read “Why everyone benefits from Chemelot InSciTe” or go to www.chemelot-inscite.com
- Brightlands Materials Center: research into polymer materials (plastics) and the processing of these materials, go to www.brightlandsmaterialscenter.com
- Enabling Technologies: advanced analytical equipment for research into materials, go to www.enablingtechnologies.eu
- MERLN: research into materials and technologies for regeneration of human tissue, go to http://merln.maastrichtuniversity.nl
- M4I: molecular imaging of (biological) materials (nanoscopy), go to https://www.maastrichtuniversity.nl/research/institutes/maastricht-multimodal-molecular-imaging-institute.
Brightlands Chemelot Campus is home to various types of organizations, each expert in their own way:
- Multinationals: DSM, SABIC, and ARLANXEO (was LANXESS)
- Start-up companies
- Educational institutes: Maastricht University, Chemelot Innovation and Learning Labs (CHILL), Leeuwenborgh Opleidingen, Arcus College, Zuyd University of Applied Sciences, Eindhoven University of Technology, and RWTH Aachen University
- Research institutes: AMIBM, Chemelot InSciTe, and Brightlands Materials Center.
At Brightlands Chemelot Campus components of this core element are:
- The community, which means that people on campus are connected, among themselves and with valuable networks
- The attractiveness of the environment around the campus for new talent
- Support, such as venture capital.
Much work needs to be done at Brightlands Chemelot Campus to further develop these four core elements and to achieve the ambitions for 2023. For example, there are several real estate projects that need to be completed and research institutes to be further developed.
And thus we are – in the scheme of Sinek – 'descended' to HOW? and WHAT?
* The (Dutch) report “Actualisatie campussen onderzoek Buck Consultants International” (2014) is available online via the Dutch Ministry of Economic Affairs: www.rijksoverheid.nl/documenten/rapporten/2015/02/23/actualisatie-campussen-onderzoek-buck-consultants-international
In this report nine campuses in the Netherlands are designated as ‘mature’:
- Kennispark Twente, Enschede
- Wageningen Campus
- Utrecht Science Park
- Amsterdam Science Park
- Leiden Bio Science Park
- Science Park Technopolis Delft
- High Tech Campus Eindhoven
- Science Park Ekkersrijt, Eindhoven
- Chemelot, Sittard-Geleen.
Read my May 20, 2013 blog post about the reason why of my English reposts.